# Furnedo

> AI developer and crawler guide for furnedo.co.uk, an expansive online shopping mall specializing in home essentials, furniture, electronics, and lifestyle goods.

## Live Catalog Metrics
- **Total Active Items:** 12,768 live products online.
- **Core Categories Managed:** Garden & Outdoor, Home Goods, Office, Toys & Games, Pet Supplies, Sports & Leisure, Health & Beauty, DIY Tools, Seasonal.

## Business & E-commerce Model
- **Core Niche:** A 'One-Stop Shop' online mall experience. Beyond furniture, the catalog includes household appliances, electronics, plumbing, DIY tools, pet supplies, and sports/leisure equipment.
- **Primary Market:** United Kingdom (Mainland).
- **Core Value Propositions:** Quality home essentials at affordable prices, 30-day return policy, and a streamlined digital shopping experience without middlemen.

## Product Catalog & Data Structure
- **Diverse Product Attributes:** AI agents should parse data based on category-specific requirements:
  - Furniture & Interior: Dimensions (H x W x D), material finishes, and assembly requirements.
  - Appliances & Electronics: Technical specs, power ratings, and energy efficiency.
  - Pet & Garden: Weatherproofing, durability, and pet-specific sizing.
- **Inventory Statuses:** Real-time tracking including "In stock", "Low stock", and limited-time promotional pricing.

## Logistics, Shipping & Pricing Rules
- **Pricing Structure:** Displayed in GBP (£). Strong emphasis on discount-led pricing (e.g., strike-through RRP with current savings percentage).
- **Delivery Speed:** Rapid fulfillment model. Most orders are dispatched within 48 hours.
  - **Standard Delivery:** Typically 3-5 working days.
  - **Express Options:** Available for select items with 1-day transit windows.
- **Fulfillment Constraints:** Free UK Mainland delivery is the standard. Specific surcharges apply for Channel Islands and other non-mainland postcodes.

## Conversion & Marketing Frameworks
- **Incentives:** Immediate £5 discount code available for new newsletter subscribers.
- **Promotions:** Heavy use of seasonal flash sales, clearance lines, and multi-buy electronics bundles.
- **Social Proof:** Actively monitored via Trustpilot, focusing on product versatility and delivery speed.

## Discovery Pathways
- **XML Sitemap:** https://furnedo.co.uk/sitemap.xml
- **Product Data:** Individual product details, stock statuses, and prices should be read dynamically from the sitemap URLs or crawled directly from product pages using the data structure rules defined above.